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About Us

Serving customers as a Manufacturers’ Representative in the Northern California and Northern Nevada since 1960, HWA has developed a reputation based on integrity, straightforward business ethics, and engineering ability. Our experience and electrical expertise has given us the opportunity to represent the best manufacturers in the industries we serve. We specialize in products for critical emergency power, data center infrastructure products and motor drives for industrial, HVAC and municipal projects.

We service a variety of customers ranging from end users, architects, consultants, installing contractors, value added resellers and distributors. With each of these clients, we provide the technical support and application expertise for our products. HWA is dedicated to its customers' needs. With a record spanning over 60 years, the HWA team has proven itself as a leader in the power products industry. In addition, we coordinate direct field support for the manufacturers we represent.

Our Team

President

George Gugale

George has been with HWA since 2007 and has almost 40 years of experience in the UPS industry. George is well known in the Bay Area for providing excellent customer service and technically responsive solutions to ever-changing business continuity challenges.  In addition to running HWA, George focuses on serving the needs of electrical contractors, consulting engineers, and select end users.

 

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Technical Sales Engineer

Joel Hughes

Joel  has worked in the electrical field for more than a dozen years. He has experience in various fields including power distribution, photo-voltaic arrays, batteries and the installation and maintenance of critical power equipment. Much of electrical training comes from his time in service in the United States Air Force. Joel is also another team member who touts experience working as a Sr. Field Service Engineer for a major UPS manufacturer. Joel is focused on developing design solutions in an efficient and effective manner by making the customer's needs the highest priority.  ​

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Technical Project Manager

Hector Arenas

​Hector has been working in the critical power field for 21 years, and has a high degree of knowledge in projects relating to UPS applications.  As a non commissioned officer in the United States Air Force, Hector was directly responsible for the readiness of mission critical power generating equipment in support of DOD reconnaissance operations.  Most recently and prior to joining the HWA team,  Hector was the field project leader for a large critical power equipment manufacturer, making him directly responsible for the support, commissioning and service of the largest UPS install base in the country.​

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Service Sales Representative

Grace Crook

​Grace joined HWA in 2021 with a strong background in customer service and sales. Her acumen for organization and customer-centric focus makes her an asset to her customers and the HWA team.​

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Office Manager & Accounting

Gigi Lerma

​Gigi is the glue of HWA.  Gigi focuses on accounting, HR, and many other functions for HWA.

 

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Project Manager/Service Sales Representative

Kristina Morales

Kristina has spent her career supporting businesses and non-profits on the Central Coast, with a strong focus on strategic planning, leading teams, and getting projects across the finish line. At HWA, she plays a key role in supporting our service sales efforts—keeping projects on track, improving internal processes, and making sure our clients have a smooth, positive experience from start to finish.

 

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Project Coordinator

Adrianna Toscano

Adrianna is a dedicated professional with 9 years of experience in customer service and project coordination. She’s passionate about supporting clients, building strong relationships, and making sure things run smoothly. Known for her problem-solving skills and attention to detail, Adrianna works hard to keep clients happy and deliver results.

 

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Our Customers

HWA is proud to have worked on many projects over the past 60 years. These projects are typically mission-critical sites where we have supplied design/application assistance, project management, and long-term service and support. 

Below is a partial list of our customers: Abbvie Apple AstraZeneca Bloom Energy Cepheid eBay Facebook Gilead Sciences Google Guardant Health Impossible Foods Kaiser Permanente KLA Tencor Merck Nautilus Netflix Nimble Storage Nvidia Palo Alto Networks Pharmacyclics Rambus Roku Synopsys Tesla Veracyte Veritas VMWare Youtube Salesforce Western Digital State of CA Stanford University Lawrence Livermore National Labs Santa Clara University SLAC - Stanford Linear Accelerator Complete Genomics NASA CZI / Chan Zuckerberg Astrazeneca AIRBNB Levi’s Stadium/49ers Roche Genentech PG&E Samsung Gigamon

Copyright© 2015 Harold Wells Associates, Inc. All rights reserved. Trademarks are property of their respective owners.

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